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Fresh vs traditional skin care - which is which?
For too long, there has really only been one option on the skin care market, namely what we at Skinome call traditional skin care. It is the skin care you find on store shelves and in online stores today. Traditional skin care often contains so many preservatives that the products last at least 30 months - that's 2.5 years! This of course benefits manufacturers, retailers and, for all intents and purposes, also us consumers (it can be seen as practical to be able to have a product standing for months at room temperature without it changing).

But the question is how good is this for the skin? Not at all, we say - and also new studies and new research in the field. In fact, it is so bad that large amounts of preservatives can be harmful to the skin.

The problems with traditional skin care are twofold

What we call traditional skin care has one thing in common – it is skin care that contains preservatives and other additives that are there to conjure up unwanted odors and colors and get the right feeling when using the product. The main reason why preservatives have become a main ingredient in today's skin care is because it increases the durability of the product. Preservatives prevent growth, i.e. mold, in the cream caused by bad bacteria that the creams come into contact with when they are exposed to, for example, water, air or simply our hands. Preservatives are therefore added to the skin care cream solely for the sake of the product and to reduce costs for the producers. A longer shelf life allows manufacturers to produce large volumes (because it's cheaper) and then keep it in stock for a long time. When it is then sent to retailers and stores, the products can be stored on shelves at room temperature and under bright light. This makes it easy for manufacturers and retailers to handle the products but is it good for the skin? No, hardly.

1) Traditional skin care disrupts the skin's microbiome

Recently, scientists discovered that the skin is home to trillions of microorganisms - bacteria, viruses and fungi - all of which are there and working hard for good skin health. This composition of microorganisms on the skin is called the skin microbiome, it is thus the skin's own good bacterial flora. Researchers believe that an imbalanced skin microbiome may be the cause of various skin conditions such as acne, rosacea and eczema. So what does this have to do with preservatives in skin care products? Well, preservatives kill the "bad" bacteria that can get into your skin care cream. Unfortunately, they also affect your good skin bacteria when you apply a traditional skin care cream, which means you can upset the balance in the skin microbiome. In the long term, it can affect your skin health negatively as the preservative unfortunately cannot distinguish between bad and good bacteria and your skin's microbiome can thus be thrown out of balance.

2) Traditional skin care does not ensure the effectiveness of active ingredients

Many times traditional skin care also contains active ingredients, such as e.g. Retinol or vitamin C. Our founder, Dr. Johanna Gillbro, has researched and developed new active ingredients and noted several years ago that many active ingredients are affected by air and heat to the extent that they degrade. They therefore lose efficiency, they become less effective, when they are exposed to it. This means that skin care products with active ingredients become less effective over time and if they are exposed to light, air or room temperature, such as when it is on the shelf in the skin care store under strong, hot lights, when you open and close the jar or store it in a warm bathroom cabinet. So even if the product initially contained an active ingredient, there is a high risk that it has degraded and is no longer effective. Of course, you can try to stabilize the active substances with even more additives, but many of these stabilizers are neither good for your skin nor our environment.

So, what are the benefits of fresh skin care?

The fact that traditional skin care both disturbs the skin's microbiome and also does not live up to what it promises on the packaging was the reason why we at Skinome created an alternative to traditional skin care, namely fresh skin care. Fresh skin care is about putting the skin's best first. Not about what is best for the factory or shelf life.

Our products have a shorter shelf life and we manufacture them in small volumes in Sweden. Immediately after the products are manufactured, they are stored in a cold room before they are transported to your home. We are the first in the world with this, something we are incredibly proud of. This new approach to skin care in terms of manufacturing, storage, warehousing, logistics and sales makes it possible to develop microbiome-friendly and effective skin care.

Our products contain no unnecessary additives such as perfumes or dyes and instead of using large amounts of preservatives, they are preserved through our thoroughly developed method with minimal anti-microbial ingredients.

Why should you choose fresh skin care?

1) Because it makes your skin feel good! We believe in the power of our good bacteria on the skin and the products are developed to strengthen our skin's natural microbiome. By minimizing the amount of additives and preservatives, we can balance the skin's microbiome and thus work for healthier skin.

2) Because the active ingredients have an effect! By having a shorter shelf life and by keeping the products refrigerated immediately after production, we can maintain the effect of the active ingredients, so that you get the effect expected from the products. (We also recommend that you keep the products chilled during the period of use, simply for the best effect. Then we know that we do not promise anything that our products cannot deliver.

Welcome to the fresh revolution!