Slow Skincare - A Sustainable Skincare Revolution
We have always talked about "less is more" when it comes to skin care. Simply because we believe this is the best for the skin and something that gives long-term results. Now we want to introduce a new concept that is starting to be talked about more and more and which is called slow skincare. Here we are talking sustainability not only from a skin perspective but also from an environmental perspective.
What is slow skincare?
Like slow fashion, which emerged as a counter-movement to fast fashion*, slow skincare is about investing in products that are carefully crafted using sustainable methods and carefully selected ingredients. This philosophy emphasizes the use of fewer, but high-quality products to reduce unnecessary consumption and waste, representing skincare that is both beneficial to the individual and to our planet. This applies to the entire cosmetics industry, not just the skincare industry.
*Fast fashion is used to describe the backside of the clothing industry of mass production and resource use and is defined by low prices, constant news and high turnover with a focus on quantity instead of quality. Wear and tear, simply put!
Similar to fast fashion, which has long been criticized for its harmful effects on both people and the environment, we are now seeing a parallel movement in the beauty industry that deserves attention. We therefore want to take the opportunity to raise awareness of this movement and push for a change towards what we believe is best for both the skin and our planet - slow skincare!
The skincare industry has long been characterized by numerous and frequent product launches, often linked to demands for rapid growth and returns. This frenetic pace clearly reflects the methods of the fast fashion industry, where mass production often results in products that quickly become waste. However, with increased awareness of our consumption and its effects, a change is now starting to take shape.
Why slow skincare?
But with a focus on slow skincare, we want to encourage you to take a step back and prioritize quality over quantity. We want to encourage long-term, sustainable solutions to achieve lasting positive changes and results in the look and feel of your skin. We also advocate for smaller scale and ethical production with human rights and environmental concerns in mind.
All industries need to work hard to minimize their impact on the environment and we think it's great that our passion for what's good for the skin is also much better for our planet.
Thanks to social media, consumers have become accustomed to seeing and demanding complex skincare routines with dozens of steps. But in reality, lengthy routines can be harmful to the skin. Overuse of active ingredients can lead to sensitive and reactive skin, which can be difficult to recover from.
Let this be the year we slow down and reevaluate our skincare routines. And please help us spread the word about what really makes your skin feel good. Slow skincare is about enjoying skincare that is gentle on both our skin and the world around us.
Let's push together for a sustainable skincare revolution = slow skincare!
Traditional Skincare vs Slow Skincare – 3 Differences
QUANTITY VS QUALITY
Traditional skin care:
Constantly new products, new formats and new miracle ingredients. Heavy packaging that exudes "luxury" and contains several different materials. Long routines.
Slow Skincare:
Get high-quality products with packaging that takes into account both the environment and the formulations. Lighter packaging, recycled materials and preferably mono-material (i.e. one material in the entire package so that it can be recycled more easily). Minimalist routines.
IMMEDIATE SOLUTIONS VS LONG-TERM EFFECTS
Traditional skin care:
Seeking quick solutions and results for every skin problem - always in the form of a product or treatment that only treats the surface.
Slow Skincare:
Prioritizes long-term and gentle measures that promote deep skin and body health. Focus on sustainable steps to healthy skin through a holistic way of thinking and approach.
SUPERFACE BEAUTY VS SKIN HEALTH
Traditional skin care:
Focuses on the appearance of the skin and strives for (sometimes unattainable) beauty ideals. Everything revolves around beauty standards, striving for perfection and not looking beyond the surface.
Slow Skincare:
Emphasizes skin health and well-being and that the skin should both feel good and look good. Getting skin that looks good is often the result of slow skincare as the main focus is on getting healthy and fresh skin.
