What we call traditional skin care is the skin care you find on store shelves and online today. It is often marketed with “miracle ingredients” in high concentrations and promises fantastic results in a short time. These products often also contain so many preservatives and additives that the products last for years, without changing at all. They smell good, feel good and look good, even if the product has been open for a long time.

But the question is how good is this for the skin? Not at all, we say, which is also confirmed by new studies and research. It is even so bad that large amounts of preservatives and many of the additives found in skincare today can be harmful to the skin. The reason everyone creates products the same way is simply because it is cheaper.

Unfortunately, many popular brands also use what we consider to be unhealthy levels of certain ingredients to achieve immediate effects on the skin. Often, long routines are recommended, involving many different products. They sell the dream of perfect skin that may initially pay off in the form of a quick result, but which unfortunately can lead to a deterioration in skin health in the long run. It's a bit like when you're in the sun, your skin looks healthy, but in the long run it is damaged.

Skinome's founder, skin researcher Dr. Johanna Gillbro, has had a lifelong focus on the skin. She herself suffered from the skin disease vitiligo as a child, which led to a great interest and fascination in how to best care for our largest organ. This is a complex science and new discoveries are being made all the time.

Johanna was one of the first skin researchers in the world to become interested in the microbiome (which is the trillions of microorganisms that live on our skin) and which we have only recently understood is absolutely crucial for our skin health. Traditional skin care, due to the high levels of preservatives and other additives, can disrupt our skin microbiome, which more and more studies are now showing can lead to skin conditions such as atopic eczema, rosacea and acne, but also hypersensitive skin.

Skincare plays an important role in helping our skin stay soft, supple and hydrated. The skin is a super-competent system that has evolved over hundreds of thousands of years, and therefore the skin feels its best when we support its natural function with our skincare.

Our fresh skincare is free of preservatives and unnecessary additives so as not to disturb but instead strengthen our microbiome, and thus contribute to long-term skin health. Our products consist largely of skin-like ingredients, which are substances that the skin itself produces and therefore feels good about. We advocate a minimalist skincare routine and believe that you should only use the (few) products that your skin really needs.

By making products in smaller, fresh batches to be stored in the refrigerator, we can offer you skincare that is packed with what your skin really wants and feels good about – nothing else. Of course, we also tell you exactly when a product was made so you can see how fresh it is, how long you have to use it, and how to store it.

We are not trying to sell you a dream of perfect skin or promise miracles, but by using our fresh skin care you can improve and strengthen your skin health. And skin that feels good, looks good too. What's more, you are not only doing your skin a favor, you are also part of what we call the fresh revolution. Welcome!