Just like slow fashion, which has emerged as a counter-movement to fast fashion*, slow skincare is about investing in products that are carefully produced using sustainable methods and carefully selected ingredients. This philosophy emphasizes the use of fewer, but high-quality products to reduce unnecessary consumption and waste, representing skin care that is both beneficial to the individual and to our planet. This of course applies to the entire cosmetics industry and not just the skin care industry.
*Fast fashion is used to describe the clothing industry's backside of mass production and resource use and is defined by low prices, constant news and high turnover with a focus on quantity instead of quality. Simply put, wear and tear!
Similar to fast fashion, which has long been criticized for its harmful effects on both people and the environment, we are now seeing a parallel movement in the beauty industry that deserves attention. We therefore want to take the chance to raise awareness of this movement and push for a change towards what we think is best both for the skin and our planet - slow skincare!
The skin care industry has long been characterized by many and frequent product launches, often linked to demands for rapid growth and returns. This hectic pace clearly reflects the methods of the fast fashion industry where mass production often results in products that quickly become waste. But with an increased awareness of our consumption and its effects, a change is now beginning to take shape.