What we call traditional skincare has one thing in common – it is skincare that contains preservatives and other additives such as perfume, dyes and stabilizers. These are ingredients that are added to make the product last longer, can be stored at room temperature and have a scent and texture that is supposed to make it more appealing, simply because we are used to our skincare products both smelling and feeling a certain way. In other words, these are ingredients that are there for the sake of the product – not for the good of the skin.

When we develop Skinome's fresh skincare, we only base our products on what is good for the skin, which means we do not use preservatives or masking agents, as the latest research on the skin has shown that substances like these are not particularly good for our skin health.

We manufacture our fresh skincare in small volumes in Sweden and our products have a shorter shelf life of about 12 months compared to traditional skincare, which has a shelf life of about 30 months. Just as fresh food is good for your health, fresh skincare is good for your skin health. And, just like fresh food, it should be stored in the refrigerator!

When you remove ingredients that are primarily there for the product (such as preservatives and masking agents) and instead focus on choosing ingredients that build up and work with, and not against, the skin, you create skin care that is good for the skin.

Skinome's fresh skincare is also microbiome-friendly, meaning it supports all the good bacteria in the skin, something that researchers have begun to understand over the past 7–8 years is the foundation of healthy skin. Thanks to ingredients like pre- and postbiotics, our products strengthen the microbiome.

In a study conducted in the fall of 2020 together with Gutfeeling labs, a company based in Lund that is an expert in good bacteria, we have seen that our fresh skincare provides an increased number of unique species of good bacteria in the skin. Skin that feels good also looks good!

Skinome's fresh skincare contains active and well-studied ingredients with scientifically proven effects as well as skin-native ingredients. Skin-native ingredients are substances that are naturally found in the skin and can therefore support the skin's own function for best results.

The carefully selected ingredients that you find in Skinome's products can help and strengthen your skin health and provide many benefits such as a strengthened skin barrier, reduced redness, improved skin texture, more even skin tone, reduced fine lines and of course – lots of hydration! You can find our entire product range here.